BooRay! Begins Humanitarian Drive in Cebu Province
CEBU CITY – BooRay!, a US-based sports gateway entertainment company, is set to launch a series of humanitarian activities in the Philippines. As part of its mission to support less-privileged children, BooRay! will donate school supplies to remote communities across Cebu province. This initiative marks the start of their broader plan to expand community services nationwide. “We intend to hold our community services in the entire Philippines but we will start in Cebu,” said Richard Castillo, one of the company’s executives.
Beyond education, BooRay! will also provide medical supplies, wheelchairs, and other essential equipment to hospitals in need. These charitable efforts coincide with BooRay!’s recent announcement of naming the Philippines as its Asian headquarters—a milestone that highlights the country’s growing role in the gaming industry.
Strategic Partnership Anchors Asian Expansion
This significant expansion is fueled by a new partnership between BooRay! creator Kahari S. Nash, renowned Filipino boxing promoter Rex “Wakee” Salud, and entrepreneur Richard Castillo. The trio brings together rich cultural knowledge, business acumen, and international gaming expertise. Local leaders noted that establishing the regional hub in the Philippines reflects the nation’s rising importance within the global gaming ecosystem, especially as Asia becomes the world’s largest gaming market.
To further bolster its presence, BooRay! has onboarded high-profile brand ambassadors, including former NBA champions Mario Chalmers and Kendrick Perkins. The company’s next steps involve securing licenses from the Philippine Amusement and Gaming Corp. (Pagcor) for brick-and-mortar casinos, iGaming, and national lottery (scratch card) operations. This will solidify BooRay!’s footprint in the country and help grow its digital reach across Asia and beyond.
High-Level Talks to Drive Growth
Kahari S. Nash is scheduled for a two-week visit to Cebu and Manila this month to engage in strategic meetings with President Ferdinand R. Marcos Jr., Pagcor officials, and other regulatory bodies. These discussions aim to formalize BooRay!’s operations and regulatory compliance in the Philippines.
Expressing his enthusiasm, Salud shared, “I’m excited about being a member of Team BooRay! and launching BooRay! here and throughout Asia.” Known for producing Filipino world boxing champions, Salud’s involvement adds significant local appeal and credibility to the venture.
The launch of BooRay! in Cebu signals a promising blend of entertainment, culture, and community service. As the company plants its roots in the country, its humanitarian efforts will serve as a beacon of hope for underserved communities.
For more news and updates on humanitarian efforts, visit Filipinokami.com.