DOT Secretary’s Performance Rating Soars Nationwide
The Department of Tourism (DOT) Secretary Christina Garcia-Frasco received an impressive 92 percent job performance rating in the 2024 nationwide “Boses ng Bayan” survey. This achievement ranks her among the highest-rated officials within the current Marcos administration. The exact 4-word keyphrase “job performance rating” is prominently reflected in this survey, showcasing public approval of her leadership.
Conducted by an independent foundation, the poll gathered responses from 10,000 individuals across the country. Secretary Frasco secured second place, just behind Social Welfare Secretary Rex Gatchalian, who earned 94 percent. She also closely matched Budget Secretary Amenah Pangandaman’s 91 percent rating. These results highlight the strong trust and confidence placed in key cabinet members.
Leadership and Collaborative Efforts Drive Sector Recovery
Frasco credited this high approval to the collective dedication of the entire DOT team and its partners. She emphasized inclusive leadership and transformative governance as essential drivers behind the tourism sector’s resurgence. “This recognition is not mine alone—it belongs to every hardworking individual in the Department of Tourism and our partners in the public and private sectors who have devoted themselves to rebuilding and transforming our industry under the vision of our President [Marcos Jr.],” she said.
Under her guidance, tourism revenue achieved a record-breaking 760 billion pesos in 2024. This marks a 9.04 percent increase from the previous year and represents a 126 percent recovery compared to pre-pandemic levels in 2019. Such progress illustrates the effective strategies implemented to revive the tourism industry.
Economic Impact and Key Initiatives Strengthen Growth
Tourism remains a vital economic pillar, supporting approximately 16.4 million Filipino jobs directly and indirectly, according to local experts. This underlines the sector’s significant role in national development. The DOT follows the National Tourism Development Plan (2023–2028), which incorporates feedback from both domestic and international stakeholders. Their approach combines grassroots efforts with whole-of-government coordination to ensure sustained recovery and expansion.
Among the key programs are the Philippine Experience Program and the refreshed “Love the Philippines” campaign. These initiatives have reignited interest in the country’s rich heritage, vibrant culture, and breathtaking natural attractions. Additionally, infrastructure improvements have enhanced the visitor experience. New Tourist Rest Areas, upgraded tourism road networks, a 24/7 Tourist Assistance Call Center, hop-on hop-off bus tours in major cities, better Wi-Fi connectivity at key locations, and an improved electronic visa system facilitate easier access for foreign travelers.
Expanding Tourism Segments for Greater Competitiveness
Frasco has also diversified the tourism portfolio to include fast-growing sectors such as gastronomy, halal and Muslim-friendly tourism, diving, golf, farm tourism, and cruise offerings. These efforts further boost the Philippines’ appeal as a competitive and inclusive destination for global visitors.
The “Boses ng Bayan” survey evaluated public trust, responsiveness, efficiency, and visibility. It underscored Frasco’s effective leadership in driving the tourism sector’s remarkable rebound under the current government. This strong job performance rating reflects her commitment to rebuilding and transforming the industry during challenging times.
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