Jayda Avanzado Joins Viva Entertainment Boss
Jayda Avanzado, daughter of OPM legends Dingdong Avanzado and Jessa Zaragoza, joyfully marked a new milestone as she officially signed with Viva Entertainment. The grand media conference on May 27 at Viva Cafe in Araneta City drew significant attention, especially because Viva Entertainment boss Vic del Rosario attended—a rare occurrence at showbiz events.
This signing represents a pivotal moment in Jayda’s career, as she enters a partnership that merges her talents with the capabilities of Viva Entertainment and Universal Music Group Philippines. The exact four word keyphrase “Viva Entertainment boss Vic” captures the essence of this significant collaboration.
Vic del Rosario’s Support and Vision for Jayda
Vic del Rosario, known for his influential role in the entertainment industry, delivered a heartfelt speech during the event. Addressing Jayda, he said, “Jayda, welcome to Viva!” He highlighted the uniqueness of the partnership, noting it’s the first time Viva teams up with a record label and that Universal Music Group is the largest music company worldwide.
“Ako ay natutuwa na pumayag silang maka-partner ang isang local company. Sixty years na kami rito pero magsasama kami for the first time because of you,” Vic shared, expressing his excitement over the collaboration. He also recalled first meeting Jayda when she was just nine years old. “Matagal ko nang gusto si Jayda bata pa… Sabi ko gusto ko man lang siyang mahawakan bago ako mag retire.”
The Viva boss expressed confidence in Jayda’s future, comparing her potential to iconic female artists like Sharon Cuneta, Donna Cruz, Regine Velasquez, and Sarah Geronimo. “Jayda will be a big star,” he added. “The interest of Viva in her goes beyond her voice. I feel she will be a multimedia star.”
Jayda’s Career Growth and New Opportunities
Turning 22 on June 1, Jayda expressed gratitude for the opportunity and the inspiring words from Vic del Rosario. “I feel so blessed in this position right now to be working with Viva. Thank you so much, Boss Vic, and to my Viva family,” she said.
Jayda’s contract with Viva Records and co-management with Viva Artists Agency marks an exciting new chapter. This alliance also includes a publishing and recording deal through Universal Music Group Philippines. It opens doors for her to take on acting roles, hosting gigs, and brand endorsements.
Since launching her career in 2017, Jayda has steadily built her presence. She released her debut EP “In My Room” in 2018, regularly appeared on the variety show ASAP, and held her first major digital solo concert. Her music releases from 2021 to 2024 include “No Way But Up,” the official soundtrack for the TV series Teen Clash, where she also made her acting debut, and “Right Lover, Wrong Time,” co-written with her father.
In 2023, Jayda signed with Republic Records Philippines, a UMG subsidiary. She has already received notable awards, including Best Female Recording Artist at the 32nd Awit Awards and Female Pop Artist of the Year at the 13th PMPC Star Awards for Music.
Upcoming Projects and Aspirations
Asked about her first venture under Viva, Jayda hinted at upcoming adaptations of a young adult series. “This early I can’t reveal too much, but I am excited for the adaptations of the young adult series. I am looking forward to it. I’m just over the moon because I can come back to acting,” she shared.
Her birthday wish reflects her professional ambitions: “Growth sa aking career. I am excited about the partnership of UMG and Viva with me. It’s a once-in-a-lifetime opportunity. I hope that this partnership bears fruit. I wish for more success and experiences to learn.”
This collaboration between Jayda Avanzado and Viva Entertainment boss Vic del Rosario signals a promising future for the young artist, blending her musical talents with new opportunities in acting and endorsements. The partnership is seen as a milestone for both Jayda and the local entertainment industry.
For more news and updates on Viva Entertainment boss Vic, visit Filipinokami.com.