Mega Prime Foods Celebrates 50 Years of Purpose and Growth
Mega Prime Foods marked an inspiring milestone by celebrating 50 years of unwavering dedication to quality and service. This special event honored the employees, partners, and friends who have been part of the company’s remarkable journey. From its humble beginnings as a fishing enterprise in Bicol in 1975, Mega Prime Foods has grown into a household name, renowned for producing the country’s #1 sardines brand.
Community members noted that the company’s steady rise reflects its core values and steadfast commitment. The four-word keyphrase staying true to its mission has been evident throughout its history, guiding every step from early challenges to present-day success.
A Humble Beginning with a Big Dream
According to local leaders, Mega Prime Foods’ founder and chairman, William Tiu Lim, shared insights on the company’s origins. “What we had was a big dream, a vision: to provide quality food to Filipino homes. Eventually, we moved to Zamboanga, where we supplied fish to Manila canneries. Slowly but surely, with faith and hard work, we grew. Hindi naging madali—but with God’s grace and the dedication of many, we endured,” he recounted.
Officials reported that this dedication to excellence and faith in divine guidance helped the company navigate many obstacles. Their story is a testament to resilience and commitment, values that remain deeply embedded in their corporate culture.
Core Values That Shape the Future
Sources said that despite significant growth and modernization, Mega Prime Foods remains anchored in its foundational principles. “Mega has come a long way, but our core remains the same. We are still rooted in the values that shaped us: being God-centered, showing malasakit, thinking innovatively, serving our customers well, and acting with integrity. And now, I feel proud seeing the next generation lead—bringing bold ideas while keeping our values alive,” the chairman emphasized.
Community members highlighted how these guiding principles continue to inspire the company’s team and leadership, ensuring that every product meets the high standards customers expect.
Sharing Lessons Through a Memoir
During the gala, Mr. Tiu Lim also introduced “The Heart of the Catch: 50 Mega Lessons on Business, Life and Faith,” a memoir encapsulating the company’s journey. “This book captures the most meaningful lessons we’ve learned in the last 50 years, drawn from real experiences, real people, and real challenges. I hope this book becomes not just a record of where we’ve been, but an inspiration for where others can go—with faith, grit, and heart,” he expressed.
Officials believe this memoir serves as a valuable resource for aspiring entrepreneurs and those seeking motivation in both business and life.
Looking Ahead with Confidence
Local leaders noted that Mega Prime Foods’ commitment to quality and community remains steadfast as it moves forward. Their legacy of staying true to its mission continues to shape the company’s vision for the future, promising fresh offerings for generations to come.
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