Nasa Atin Ang Panalo: A Bigger Celebration for OPM
WINNER ang OPM! The Puregold campaign Nasa Atin Ang Panalo continues to push Filipino music forward, featuring fresh talents and exciting new music videos. This movement reconnects with young Filipinos and music lovers who see music as the heartbeat of life and a source of daily inspiration.
Returning bigger and better this year, Nasa Atin Ang Panalo proudly welcomes new members to its family. Among them are three of the loudest names in the local music scene—G22, Skusta Clee, and KAIA—each bringing their powerful voices, hard work, and inspiring stories of success.
Powerful Voices and Rising Stars
G22: The Alpha Females of P-Pop
G22, known as the alpha females of P-Pop, continue to impress audiences with their strong vocals and unmatched energy. Since debuting in 2022, AJ, Alfea, and Jaz have released hits like “Bang,” “Boomerang,” “Limitless,” and their latest, “Pa-Pa-Pa-Palaban.”
On April 9, G22 dropped the music video for “Pagpili,” a collaboration with Puregold. It quickly gained over three million views within just two weeks. The song’s powerful message encourages everyone to choose boldly and proudly stand by their choices.
Skusta Clee and Flow G Bring Sharp Messages
Meanwhile, Skusta Clee, a key figure in Pinoy hip-hop, released “Sari-Saring Kwento” featuring fellow rapper Flow G. The track delivers sharp lines and meaningful messages that deeply resonate with Filipino listeners.
KAIA’s Inspiring Anthem for Filipinas
Joining the campaign is KAIA, a P-Pop group celebrated for their striking visuals and inspiring songs. Members Angela, Charice, Alexa, Sophia, and Charlotte will release their “Kaya Mo” music video on June 12, Independence Day. This song honors the freedom and strength of Filipinas nationwide.
Celebrating Filipino Dreams and Talents
“Nasa Atin Ang Panalo has evolved beyond a campaign; it’s now a celebration of Filipino dreams and talents,” shares Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold. She hopes this platform will highlight Pinoy artists and encourage Puregold’s customers to keep dreaming while enjoying winning music on stage.
Mark Your Calendars: OPMCON 2025
The biggest celebration is still ahead. Music lovers and Puregold shoppers should save June 5, 2025, when the Philippine Arena will light up for OPMCON 2025. This grand event will showcase performances from SB19, BINI, G22, KAIA, Skusta Clee, Flow G, and Sunkissed Lola.
It promises to be the largest OPM gathering of the year—a night filled with music and Filipino talent. Ticket sales will begin on May 16 and 17 at the Tindahan ni Aling Puring Sari-Sari Store Convention held at the World Trade Center in Pasay City.