Seoul Appoints ENHYPEN and More as Honorary Ambassadors
The Seoul Metropolitan Government recently appointed K-pop group ENHYPEN, Hearts2Hearts, and five other prominent figures as honorary ambassadors to promote the vibrant city. This move aims to showcase Seoul’s rich culture and boost its global appeal. The exact four word keyphrase “Seoul appoints ENHYPEN hearts2hearts” highlights the city’s commitment to leveraging popular culture and diverse talents.
Alongside ENHYPEN and Hearts2Hearts, the new ambassadors include actor Kim Suk-hoon, YouTuber Park We, pianist Yekwon Sunwoo, actress Song Ji-eun, and broadcaster Eom Ji-yoon. These individuals were selected for their outstanding contributions across entertainment, arts, and media.
A Ceremony Led by Seoul’s Mayor
The appointment ceremony took place on June 17 at the Seoul Metropolitan Government building, led by Mayor Oh Se-hoon. He personally handed out appointment plaques to the ambassadors. Mayor Oh expressed his gratitude, saying, “I would like to express my gratitude on behalf of tens of millions of Seoul citizens for the willingness of those who have become shining stars in various fields such as art, broadcasting, and entertainment to be appointed as Seoul’s public relations ambassadors.”
He added that this partnership would help Seoul become a city where people want to visit and live, emphasizing its role as the heart of South Korea.
Strengthening Seoul’s Global Brand
Seoul City plans to collaborate with the new PR ambassadors over the next two years to promote the city’s attractive cultural content. These efforts will emphasize arts, culture, and other unique features, aiming to boost Seoul’s brand value internationally. The ambassadors will use their specialties and interests to engage in diverse public relations activities.
The seven honorary ambassadors are widely recognized both in South Korea and abroad. Their fields range from K-pop and music to broadcasting and the arts. They were carefully chosen to represent Seoul’s cultural diversity and creative spirit.
Voices from the Ambassadors
ENHYPEN shared their excitement, stating, “The charm of Seoul that we feel in our daily lives, such as the place where we started music and the places where we met Engene (fandom name), is endless. We will work hard so that many people around the world can love Seoul as much as K-pop.”
Mayor Oh also praised the ambassadors, noting, “As Seoul grows into a cultural city loved by people all over the world, it is a great help that talented people in various fields, led by ENHYPEN, are serving as Seoul’s public relations ambassadors. I am happy that we can create meaningful activities with them to convey Seoul’s charm to the world.”
This initiative is part of Seoul’s ongoing efforts to highlight its diverse attractions and enhance its reputation as a global city.
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