Spotify K-pop Performance Videos Debut with ENHYPEN
Spotify has launched a new series of K-pop performance videos, spotlighting boy band ENHYPEN as the first featured artist. This new initiative highlights ENHYPEN’s flawless choreography in their song “Loose (Korean Ver.),” from their recent mini-album, DESIRE : UNLEASH. Fans can watch the performance by playing the track on Spotify and toggling the “Switch to video” button in the Now Playing view.
“We’re incredibly grateful for Spotify’s continued support over the years, and are especially thrilled to be working with them again to celebrate the release of DESIRE : UNLEASH. It’s an honor to be the first artist featured in the Spotify’s new series of K-Pop performance videos, and we hope ENGENEs will show lots of love for our new album and performance of ‘Loose (Korean Ver.),’” said ENHYPEN.
Bringing K-pop Fans Closer to Performances
This series aims to showcase live vocals and choreography from top K-pop artists, marking some of the genre’s most anticipated comebacks and significant milestones. These videos, produced by Spotify, will enrich the platform’s expanding collection of music videos and are accessible to Premium users across 96 markets worldwide.
With Spotify’s music video feature, listeners can effortlessly switch between streaming audio and watching music videos using the toggle button. This flexibility enhances the fan experience and offers a new way to enjoy favorite tracks.
Regional Access and K-pop ON! Hub
Listeners in South Korea, Japan, the Philippines, Indonesia, and Thailand can keep up with fresh releases from the series through the K-Pop ON! Hub. This local hub consolidates the latest K-pop content, making it easier for fans to stay updated.
The Importance of Performance Videos in K-pop Culture
Performance videos have long been vital in K-pop culture, transforming songs into vivid artistic expressions that spark conversations, influence fashion, and deepen the bond between artists and fans. In the visually dynamic world of K-pop, these performances are essential, offering audiences a near-live experience through captivating displays of talent and energy.
Jungjoo Park, head of Music at Spotify Korea, shared, “Performance videos have long been central to fan culture – transforming songs into dynamic artistic expressions that fuel conversation, shape style, and deepen artist-fan connections. In the exciting, visual world of K-Pop, they’re essential – offering fans the next best thing to live shows through striking displays of talent and charisma. We’re excited to bring listeners this new series of K-Pop performance videos, and the initiative is truly another testament to how Spotify keeps getting better for fans of the genre.”
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