Spotify Celebrates SB19’s Simula at Wakas Chapter
Filipino boy band SB19 and Spotify have collaborated to launch Balasa, an innovative in-app experience that highlights the group’s latest “Simula at Wakas” chapter. This unique feature invites A’TIN—the band’s passionate fanbase—to go beyond simply streaming music and immerse themselves fully in the journey of “Simula at Wakas.”
Balasa is now live on Spotify, starting with the This Is SB19 playlist. Within this playlist, five select tracks each conceal a hidden Balasa card, representing every member of the group. Fans can unlock these cards by streaming and sharing the correct songs, guided by clues embedded in the Canvas—the looping visual art accompanying each track. The more actively A’TIN engage and share, the more surprises they may uncover along the way.
Interactive Features and Fan Engagement
Beyond Balasa, Spotify is enhancing this era for A’TIN through various interactive events. Notably, SB19 recently hosted the platform’s first-ever Spotify Listening Party featuring a Filipino act. This event connected nearly 20,000 listeners across 25 markets, bringing “Simula at Wakas” directly to a global audience.
According to sources close to the group, “It was our first time doing something like this, and we were so excited to do it with Spotify. The energy from A’TIN was incredible.” During the live session, Pablo, Josh, Stell, Ken, and Justin shared behind-the-scenes stories of each song, answered fan questions, and offered an intimate look at their creative process.
Pablo revealed that the song “Shooting for the Stars” was originally intended for a different project called “Pagtatag!” but found its place in the current chapter. Meanwhile, Stell encouraged listeners by saying, “We hope when you listen to the song, you remember: your moment is coming. You’ll shoot for your own star, too.”
Preparing for the Simula at Wakas World Tour
As anticipation builds for SB19’s two-night “Simula at Wakas” World Tour kickoff concert on May 31 and June 1, Spotify is supporting fans with a special takeover of The Setlist playlist through June 7. This playlist serves as both a pre- and post-concert companion, featuring tracks spanning every era of SB19’s musical journey.
The band expressed gratitude for Spotify’s continued partnership, emphasizing, “From our Go Up days to this new chapter, our journey has always been about the music, the moments, and the fans who’ve been with us every step of the way. We’re grateful to have Spotify with us again for this era—not just to share our music, but to build experiences that bring us and A’TIN closer.”
Growing Global Reach and Streaming Success
Since joining Spotify, SB19’s streaming numbers have soared with a 153% year-on-year increase. Their top five most-streamed songs—”MAPA,” “GENTO,” “Hanggang Sa Huli,” “DAM,” and “Bazinga”—highlight their versatility, ranging from heartfelt ballads to energetic anthems.
Moreover, SB19’s global listenership continues to expand, with notable audiences in the United States, Canada, Singapore, and the United Arab Emirates. Their This Is SB19 playlist has grown in followers by 160% year-on-year, making it the ultimate destination for fans to experience every phase of the band’s evolution—from their earliest singles to their boldest new chapter.
For more news and updates on SB19 and Spotify collaborations, visit Filipinokami.com.