Sta. Cruz Business Leaders Focus on SME Growth
In Sta. Cruz, Davao del Sur, business leaders are prioritizing support for small and medium enterprises (SMEs), especially those run by indigenous people (IPs). Their goal is to help these local entrepreneurs gain a stronger foothold in the competitive market.
Maria Victoria Evangelista, head of the Sta. Cruz Chamber of Commerce and Industry Inc. and CEO of a local cosmetic brand, highlighted the challenges faced by smaller businesses despite the presence of large industries in the municipality. “The chamber’s primary goal is to uplift SMEs, especially those operated by IPs. While Sta. Cruz hosts big players like San Miguel Brewery Inc., Coca-Cola Bottlers Philippines, Inc., Franklin Baker Company, and Señorita Farms, we also need to empower the smaller enterprises,” she said.
Empowering IP Entrepreneurs Through Local Initiatives
One key effort involves aiding the Bagobo Tagabawa tribe via the Tibolo Farm Workers Association (TIFWA) in Barangay Tibolo. Many members engage in coffee farming at the foot of Mt. Apo, where the cultural village remains a vibrant center for the community.
Marketing remains a major hurdle for these entrepreneurs. To address this, the chamber offers training on packaging and branding, helping members make their products more appealing and market-ready.
Growing Membership and Stronger Partnerships
Since its establishment in 2024, the Sta. Cruz Chamber of Commerce has actively encouraged SMEs to join and benefit from support services and skill-building programs. So far, 40 new members have enrolled, including several from the IP sector.
Local companies also contribute by sourcing raw materials from smaller producers and expanding market reach. This collaboration strengthens the supply chain while promoting homegrown products. “These partnerships not only help promote local products but also strengthen the supply chain within Sta. Cruz,” Evangelista added.
Expanding Opportunities for Local Farmers
Most farmers in the area cultivate coffee, coconut, and bananas. These crops supply key ingredients to local businesses that now export their products internationally, reaching markets in the United States and Canada. This expansion creates new opportunities for grassroots producers in Sta. Cruz.
Local leaders noted that these efforts are vital for inclusive economic growth and preserving indigenous heritage through entrepreneurship.
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