Boosting Tourism with Local Agricultural Produce
The Department of Tourism (DOT) and the Department of Agriculture (DA) have joined forces to strengthen the tourism industry by focusing on the steady supply of local agricultural produce. This collaboration aims to highlight the country’s rich cultural heritage while meeting the increasing demand from visitors.
A multi-pillar strategy has been introduced, emphasizing gastronomy tourism, farm tourism development, infrastructure improvements, and stronger local supply chains. This approach is designed to provide authentic experiences for both Filipino and foreign travelers. Local experts note that agriculture plays a crucial role in shaping visitors’ experiences—from dining in hotels and resorts to purchasing native products and participating in cultural activities.
Key Initiatives to Enhance Tourism and Agriculture
Among the main programs are support for the Gastronomy Tourism Roadmap, promotion of regional dishes and indigenous products, and advocacy for the Slow Food Movement. Additionally, the country will host the Terra Madre Asia-Pacific event in Bacolod, develop agri-tourism circuits, and expand halal and Muslim-friendly tourism services.
Agriculture officials stress the importance of overcoming supply challenges. To support this, farmers will receive assistance such as cold storage facilities, food processing centers, ice plants, high-quality seeds, greenhouses, livestock, and aquaculture resources. Furthermore, plans are underway to establish agri-tourism trading posts in key tourist destinations. These trading posts aim to connect farmers directly with chefs, hotel suppliers, and tourists, making logistics more efficient and increasing income for rural communities.
Collaborative Efforts for Sustainable Growth
The Department of Agriculture is coordinating with the Department of Tourism to identify priority tourism areas and partner local government units. This alignment will ensure resources and investments are optimized. Community leaders say this joint endeavor seeks to uplift farming communities while enriching the country’s tourism offerings.
Both departments agree that expanding access to local agricultural produce and showcasing the nation’s cultural roots are vital for fostering sustainable and inclusive tourism growth. By integrating agriculture and tourism, the Philippines can position itself as a top destination for gastronomy and farm tourism.
For more news and updates on strengthening tourism through local agricultural produce, visit Filipinokami.com.
