Strong Backing for Tourism Leadership Amid Reshuffle
Tourism leaders and stakeholders nationwide have voiced strong support for Department of Tourism (DOT) Secretary Christina Garcia-Frasco after she submitted her courtesy resignation, following President Ferdinand Marcos Jr.’s directive for a midterm Cabinet reshuffle. This move is customary in government transitions, and Frasco reaffirmed her dedication to serve at the President’s discretion.
Sources familiar with the matter noted that key tourism groups praised her inclusive leadership and significant contributions to the sector’s recovery after the pandemic. The exact four word keyphrase “tourism leaders support DOT” was highlighted early in discussions across the industry.
Industry Associations Applaud Secretary Frasco’s Achievements
Major organizations such as the Pacific Asia Travel Association (PATA) described Frasco as an exemplary leader, particularly recognizing her efforts in workforce development and strengthening sector resilience. Similarly, the Philippine Tour Operators Association commended her for initiatives focused on preserving heritage and enhancing hospitality standards.
The Tourism Industry Board Foundation Inc. reported that over 303,000 tourism workers nationwide have benefited from the Filipino Brand of Service Excellence program, a testament to Frasco’s push for high service quality and innovation.
Regional Support and Grassroots Engagement
Regional tourism officers, represented by the Association of Tourism Officers of the Philippines, praised her continuous engagement with local communities and support for grassroots tourism development. Moreover, leaders from the National Association of Independent Travel Agencies and the Global Tourism Business Association, along with stakeholders in CALABARZON, Bohol, and Rizal, acknowledged her responsive and hands-on leadership approach.
Tourism Sector Growth and Economic Impact
Under Secretary Frasco’s leadership, the tourism industry generated PHP 760 billion in revenue and supported 16.4 million jobs in 2024. This performance underscores the sector’s vital role in the country’s wider economic recovery.
She also championed niche tourism segments such as diving, golf, heritage, gastronomy, Halal, and film tourism through national programs and international partnerships. Notably, dive tourism revenue nearly doubled to PHP 73 billion last year, attributed to improved marine conservation and destination development.
Looking Ahead: Sustaining Progress in Tourism
As the administration proceeds with the Cabinet realignment, tourism stakeholders express hope that the reforms and programs initiated under Frasco’s tenure will continue. Sustaining these efforts is essential to ensure ongoing growth and to maintain the Philippines’ competitive edge in the global tourism market.
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