Young Social Media Influencer Killed on Livestream
A young Mexican social media influencer, known for sharing beauty and makeup content, was tragically shot dead during a TikTok livestream. This shocking event has deeply affected a country already grappling with high rates of gender-based violence. The exact circumstances are still under investigation.
The death of the 23-year-old influencer is being treated as femicide—a gender-related killing of women or girls—under state protocols. Authorities define femicide as violence that may involve sexual abuse, degrading treatment, or the public exposure of the victim’s body.
Details of the Incident in Zapopan
The incident occurred inside the beauty salon where the influencer worked, located in Zapopan city. A man entered the salon and shot her during the live broadcast, according to official statements. However, no suspect has been publicly named yet.
Just moments before the shooting, the influencer appeared on her TikTok livestream. She was seated at a table, holding a stuffed toy, and was heard saying, “they’re coming,” followed by a voice asking, “Hey, Vale?” She replied, “Yes,” before muting her microphone. The live video then captured the shooting and ended with someone briefly picking up her phone.
Concerns Raised During Livestream
Earlier in the livestream, she mentioned someone had visited the salon while she was away, bringing an “expensive gift” for her. She expressed unease and said she did not plan to wait for that person’s return. This added a chilling context to the tragic event that unfolded shortly afterward.
Context of Femicide Rates in Latin America
Mexico ranks among the countries with the highest rates of femicide in Latin America and the Caribbean. Data from the United Nations Economic Commission shows Mexico is tied with Paraguay, Uruguay, and Bolivia, reporting 1.3 femicide deaths per 100,000 women in 2023.
Within Mexico, the state of Jalisco, where the shooting took place, is among the top regions for homicides. Since the start of the current administration, over 900 homicides have been recorded in Jalisco alone, highlighting the ongoing security challenges.
Ongoing Investigation and Public Reaction
Authorities are actively investigating the case following femicide protocols, aiming to bring justice and prevent similar tragedies. This incident has sparked widespread outrage and sorrow across social media platforms and communities.
As the investigation continues, many hope this tragedy will raise awareness about gender violence and the urgent need for stronger protections for women in Mexico and beyond.
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